THE BEGINNINGS
What if it were possible to no longer have to choose between practicality and pleasure, between sexy lingerie and comfortable lingerie? Faced with very different underwear, women often prioritize comfort during the day, even if it means wearing mismatched underwear, and invest in more stylized lingerie for going out in the evening. Expensive lingerie, not always comfortable and which often remains at the bottom of the drawer.
Marine Gauthey Regazzoni - founder of Maheyni - wanted to reconcile aesthetics and comfort, while pushing the concept even further. She digs into the archives, analyzes vintage models whose straps are as elaborate as the cups.
A fan of alternative medicine herself, she is interested in lithotherapy. It's obvious: bringing removable straps back into fashion and styling them with stones would allow women to no longer have to make a choice. The strap becomes a jewel and the customizable bra adapts to each person's desires, to the sensitivity of the moment or to the events that punctuate the day.
“I have always imagined a multiple woman, all in contrast, in her character, her way of thinking, of recreating herself according to the place and the times of the day. I created Maheyni because I wanted to support the lifestyle of these women. »
Marine Gauthey Regazzoni, founder
THE CONCEPT
Like the woman who wears it, Maheyni lingerie is multiple.
Like a perfume to wear according to the mood of the moment. An accessory that women can modify to embody the side they want to be, depending on the location and the event of the day. A double “I” which is also transcribed by the materials: a meeting between opacity and transparency, mixing embroidery with more recent fabrics such as microfiber. This embroidery created by Maison Leveaux highlights traditional French know-how.
SEMI-PRECIOUS STONES
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Removable straps are at the heart of the brand's concept. Beaded or decorated with semi-precious stones, they offer a diversity of styles and instill positive energy thanks to the virtues of the stones. Comfort and well-being are anchored into the skin. Simply clip the straps of your choice onto your bra to transform it endlessly and wear it day or night. Each strap has a unique hook finish tailor-made in Spain, signature of the brand, to prevent it from slipping on the shoulder. The straps are adjustable in order to remain accessible to the greatest number of women, and the pearls which adorn them are flat to favor absolute comfort, to be worn or not on the back, crossed or straight.
THE CREATOR
Originally from the Jura, Marine Gauthey Regazzoni was influenced from an early age by the beauty and sensuality of the women who raised her. At the age of 17, she decided to go to Paris to get her start in this field that she was so passionate about. After studying at the prestigious ESMOD school, she worked at Livy then Olly, before creating her own brand to meet the needs of women in terms of lingerie.